360 Grafik Design Studio brand identity
Task: describe system of visual identity that I created for my own design studio brand.
After working under my personal name for a few years, and building a solid portfolio while perfecting my skills, I decided it was time to make a change and re-brand myself. In 2012 I launched 360 Grafik Design Studio, which reflects my passion for design, and full range of offered services that my clients receive.
Name of the studio: “360° Grafik” (360 degrees of graphics) – this name symbolizes full circle of graphic design services which studio is offering. Full circle completes 360 degrees. One complete turn – is 360°. And that is what studio are – always in action. The turn (or revolution, full circle, full rotation, cycle) is used in technology and science.
Philosophy: form following the function – is the central point of all design projects. Studio are ensured that design should be simple and understandable for every user.
Logotype: studio has two kinds of logotype, that are complete each other. One logo is used as main logo, that visualizes turning of the circle and also it looks like planets or a piece of the Universe. Another logo used as an additional variant. And it helps more understand philosophy of the studio. Human head is like a container for everything and those heads are connected together. Human’s head is a container where everything can be put down and take. And all various types of informational content are connected by all 5 traditional human senses: sight, hearing, smell, touch and taste.Visit site