“Hot Price” packaging design (“Krasnaya Tsena”)

Task: create vivid and dynamic fruit and vegetable compositions for the packaging of Hot Price juices product line. Prepare files for the printing process and do color separations in compliance with Tetra Pack guidelines.
In the few example images below I show process of gathering separate fruit photos into one well balanced composition.

Hot Price (or Red Price) it’s an idiom for a fair price in Russian (Krasnaya Tsena in Russian) and it’s a house brand of Pyaterochka (it’s the same as Five in English) supermarket chain which is an affilated company of X5 Retail Group.

I was kindly invited to collaborate on this project by Scale Studio. General brand identity guidelines for this project was created by my talented colleague Evgeny Tarasenko.

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  • 28 Aug 2016
  • Hot Price (Krasnaya Tsena)
  • Illustrator, Photoshop
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